Not many people were happy with the announcement of an iPhone 4S. We weren't, that's for sure, until we got ourselves a bit of perspective and realise we didn't actually hate the phone. Thanks to Sam Spratt, we now have the process of saying you hate the iPhone even though you'll buy one anyway, illustrated for the masses.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.