So in the battle between Android and iOS, we've got one particularly strong opinion in the form of Chris Cringle checking the weather, messages from Mrs Claus and just how busy his schedule is, in a trailer you can't help but smile a little at.
3.7 billion appointments - and we thought we were busy! This just shows the power of Apple advertising and the product recognition, going through the whole commercial without a single mention of the name of the phone (not the power of the actual products, as we stopped using Siri about a week after buying the 4S). Take a look at the ad below.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.