It goes without saying that Chatroulette was definitely a hit in 2010. That was before one in every two random people you connected to had some form of genitalia out on display. However, founder Andrey Ternovskiy has a rather ingenious way of both controlling the pornographic content, and making money off it at the same time.
In a feature written by Fast Company, Ternovskiy has claimed that the is much more firmly regulated in terms of nudity. Regardless of this, he doesn't mind the nudity at all, since the approximately 50,000 men who Birthday suit up are sent to affiliate sites such as FriendFinder.com. This means an income of over $100,000 a month!
Ternovskiy feels that Chatroulette has relinquished it's NSFW status, and become an acceptable place to be, sans-penis. Regardless of how downright genius this money-making ploy is, we can't help but be skeptical of the whole 'safe for work' claim. Take a look at the interview in the source link and see for yourself.
Source: Fast Company