It's not hard to love Google at this particular moment in time. Behind some of the most consistently-fascinating software (Android, Google Maps, Google.com itself), the company's recent foray into hardware is a tantalising prospect. With Nexus 7 being joined by 10-inch iPad rival the Nexus 10, Google today also took to lifting the curtains on a brand-new smartphone, the Nexus 4.
Developed together with LG – itself having been behind some of the year's best handsets – the awkwardly named Nexus 4 packs into its frame a display at the very top-end range for phone displays, both in terms of size and resolution. At 4.7”, this is just shy of the Samsung Galaxy S3's display, though at a resolution of 1,280 x 768 (compared to the 1,280 x 720 of the S3) does boast a slightly better pixel density at 320ppi. Fine margins, sure, but specs which will help boost the Nexus 4's appeal for savvy smartphone consumers.
Also featuring a 1.5Ghz quad-core Snapdragon S4 Pro processor – which Google claims is the fastest on the market, no less – and 2Gb of RAM, it's also a phone that can compete at the very highest level in terms of performance, running the cutting-edge of Android with 4.2 Jellybean, like the Nexus 10. An 8-megapixel camera on the back and a 1.3-megapixel front-facing camera also lends Google the opportunity to feature the “reinvented” photo experience with the Nexus 4 in the form of 'Photo Sphere', which lets you create 360-degree panoramic straight from the phone (see the below video). Near-field communications capability and support for wireless charging fill out the package.
Available in the UK from 13 November, the remarkably fully-featured Nexus 4 isn't going to break the bank either. At £239 for the 8Gb version and £279 for the 16Gb, this also happens to be one of the most affordable smartphones currently on the market. Tempted yet!?
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.