We can only imagine a life in the world of marketing. A life in which we picture groups of creative-types huddled around a vast, bleach-white meeting room table darting ideas off each other, reminding every other person that thinking ‘outside the box’ is key to success. For every dozen or so marketing campaigns that crash and burn under their own ridiculousness - think Coca Cola's entire launch and subsequent withdrawal of 'New Coke' – there comes along one every so often that is so well thought-out it demands attention and ignites discussion.
Exhibit A: Mercedes’ marketing of its latest fuel cell car, a project that has led the team behind it to make the vehicle ‘invisible’ on one side. Propelled by Mercedes’ claims that the new F-cell car produces zero emissions – which “means it’s invisible to the environment”, as the car manufacturer’s advertisement puts it – the team behind the inspired marketing campaign went about placing LED panels each consisting hundreds of individual LEDs over one side of the car, essentially creating a make-shift LED display. A Canon 5D Mk II camera, meanwhile, was mounted to the opposite side of the car facing outwards in order to record video of everything behind the display.
Credit where credit’s due to the minds behind it, the camouflaging effect that comes from the technique really is quite remarkable to see. Take a look at the video below to see the ‘invisible’ car take shape and, moreover, the amount of onlookers having to do a double-take as Mercedes’ latest creations passes them by.
The fake news problem goes all the way to the top (unsurprisingly), as Facebook casually admitted in a whitepaper that their social network is fertile ground for “subtle and insidious forms of misuse, including attempts to manipulate civic discourse and deceive people.”
Remember the classic Tomb Raider? Well, a group of hackers are working to help you relive your childhood with a version of the original that works in your browser!
I have bought and used a DJI Osmo for over a year as my main camera. How does it stack up? Find out in my full review...
The spectrum of titles out there lean somewhat towards the bad. For every good game, you get ten terrible ones – from Aquaman to Silver Surfer. Here are ten of the best...
One researcher has trained a neural network to create its own pick-up lines, uploading thousands of existing lines for it to identify patterns and generate new ones. Simple question – do these chat-up lines hold up?
Does everything really need stories? According to Facebook, yes they do and Redditors have been busy mocking them by photoshopping 20 more ridiculous places that will now have stories.
It’s the question we always ask ourselves, and one this blog’s sole purpose is to answer - what does the future look like? Well, Kaspersky has chosen to visualise our future with an interactive map called Earth 2050.
Whoever said you can’t manufacture love clearly doesn’t have experience in robotics… Meet 31-year-old artificial intelligence expert Zheng Jiajia, who built and married his own female humanoid.
Remember that Sega Mega Drive/Genesis you have in the attic? Time to go find it, as developer WaterMelon Corp is releasing a new game for the classic console. Named Paprium , this classic beat-em-up has been in the works for four years.
Uber has released a ‘Lost & Found Index,’ detailing some of the possessions people have reported lost. From the usual items like a missing cell phone to the weirder items like a “Meat packet” and some Valium, it’s clear the human race is still as gloriously strange as ever!
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.