We can only imagine a life in the world of marketing. A life in which we picture groups of creative-types huddled around a vast, bleach-white meeting room table darting ideas off each other, reminding every other person that thinking ‘outside the box’ is key to success. For every dozen or so marketing campaigns that crash and burn under their own ridiculousness - think Coca Cola's entire launch and subsequent withdrawal of 'New Coke' – there comes along one every so often that is so well thought-out it demands attention and ignites discussion.
Exhibit A: Mercedes’ marketing of its latest fuel cell car, a project that has led the team behind it to make the vehicle ‘invisible’ on one side. Propelled by Mercedes’ claims that the new F-cell car produces zero emissions – which “means it’s invisible to the environment”, as the car manufacturer’s advertisement puts it – the team behind the inspired marketing campaign went about placing LED panels each consisting hundreds of individual LEDs over one side of the car, essentially creating a make-shift LED display. A Canon 5D Mk II camera, meanwhile, was mounted to the opposite side of the car facing outwards in order to record video of everything behind the display.
Credit where credit’s due to the minds behind it, the camouflaging effect that comes from the technique really is quite remarkable to see. Take a look at the video below to see the ‘invisible’ car take shape and, moreover, the amount of onlookers having to do a double-take as Mercedes’ latest creations passes them by.
I’m faced with a choice… Which music streaming service is the one for me – Spotify or Apple Music? Choices like this shouldn’t be difficult, but yet I stand amongst a smorgasbord of user hostile pros & cons that really shouldn’t exist.
For the next two years, Britain is all about space industry, data protection and automated electric vehicles.
Meet Shimon - a four-armed robot that composes and performs its own Marimba music using artificial intelligence.
E3 2017 was packed with huge video game announcements across a series of vast of press events - but I bet you probably didn’t hear/see these five titles that dropped during the week.
As a fan of the original, the biggest story to come out of Apple’s packed WWDC conference was the stealth announcement of Monument Valley II.
My heart goes out to the victims and their families after these truly reprehensible atrocities. I just have one thing to say about the response to what has happened. Theresa, the internet is not to blame.
A business school in Paris will start using facial recognition technology, to make sure students are paying attention in class… Wave goodbye to those all-important lecture naps!
Don’t trust that fitness tracker data… While most are good at measuring heart rate, research shows they are poor at measuring calories burned.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.