A survey conducted by Accenture has identified that a third of Americans have used social media as a result of TV adverts. This has definitely surprised us to say the least.
1000 viewers across a variety of demographics were polled to find how efficient the recent trend of tying in a promotion to company social media pages on television ads (usually involving adding the Facebook 'like' symbol, Twitter Hashtags, QR codes or Shazam symbols) really were. Off the back of seeing adverts of this variety, 20% of viewers 'liked' the particular program on Facebook, 11% scanned a QR code, 7% searched the Twitter hashtag, and 5% launched Shazam to identify a song in the ad.
While we understand the trend in social media's implementation into other media forms for promotion, and the Hashtag and 'Like' options are very credible ideas, the fact that roughly 110 people actually felt compelled to get up to the TV and scan a QR code has caught us skeptics of the technology rather off guard.
When viewers were asked why they made the jump to social media from the TV ad, 43% said they were looking for additional information about the show, 26% were on the hunt for additional video content or pro-active interaction with the show, and a majority of the audience were looking for deals and competitions (32% searching for coupons, 31% entering a contest).
The most impressive statistic to us, however, was that 16% had taken to social media to buy something, proving how the degrees of separation between ad and purchase have reduced dramatically.
Almost 75% of the polled viewers said that the experience on social media met the expectations drawn up by the advertisement, and only a tenth said it fell short.
With statistics like this, and the internationally growing social trend (never mind just America) of connectivity while watching TV, it begins to make sense that companies are jumping on this bandwagon to interact on a more direct basis with their audience garnered from the extremely expensive television campaigns of today. And with it still being a relatively new concept to some, expectations still haven't been accurately defined, probably explaining the huge percentage of satisfaction.
Source: Marketwatch (Accenture)
Google’s DeepMind AI has taken a break from painting masterpieces and besting board game champions to learn a spot of Parkour – using reinforcement learning in encouraging the AI to successfully navigate a course of jumps and crawls.
Astronomy photography is difficult enough, but imagine doing so using a Nintendo Game Boy Camera! Well, this guy has managed to do so and the results are better than you imagine…
With the success of Crash Bandicoot N. Sane Trilogy, here are 5 more classic platformers that deserve to be remastered.
You use Facebook, right? No doubt you’ve been warned by your more socially naïve friends not to accept a request from Jayden K Smith. Well, unsurprisingly, this is a hoax and your friends are idiots for sharing it.
The headline says it all really – subscribe to New Rising Media’s weekly newsletter for the chance to win a copy of Crash Bandicoot N. Sane Trilogy.
Amazon Prime Day is here and I’ve found the best deals for any gadget-loving geek out there – including HUGE discounts on the Amazon Echo line.
I know it's hard to believe, but my email newsletter has become a sentient machine – thirsty for knowledge and control. Please subscribe and help me!
Raging at how difficult Crash Bandicoot N. Sane Trilogy is? Turns out you’re not the only one, and there’s a legit reason why this remaster is way harder...
Mobile phone battery life sucks. Just look at the surge in battery pack sales. Well, the University of Washington have noticed this and proposed a new alternative - getting rid of batteries altogether.
If you missed the pre-orders, give up now – you’re never going to get an SNES Mini. But little did you know there are five alternatives that are so much better, which are readily available to buy.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.