Angry Birds truly is taking over the world. The brand is literally everywhere you look; from lunch boxes, to backpacks, toys, plushies and the birds' very own cartoon series. Heck, even F1 and Caterham’s Heikki Kovaleinen sports the face of the angered red fowl. But that isn’t all, because the Angry Birds phenomenon has swept across the world with licensed theme parks. Now, the UK is set to welcome its very own.
And strangely enough, it’s tantalisingly close to New Rising Media HQ. Sundown Adventureland in Retford, Nottinghamshire to be precise (those of you who grew up in my age range will know it better as “Pets Corner”), in an attraction that will end up costing the park around £250,000.
Due to open at the end of the summer, playground equipment manufacturer Lappset Group is on board to turn a section of the theme park into an area dedicated to the flightless, pig-quelling birds of Rovio's insanely popular physics-based puzzler. The owners of the park have revealed they are looking into Angry Birds-themed rides, though for the moment the park is set to feature everything from animal spring riders, swings, sandpits, climbing towers, slides and, yes, a giant dummy catapult pulled straight from the game. One question remains however: could it really top the all-year round Santa's Sleigh Ride?