The BBC has become iconic in British culture and worldwide media. To celebrate over 90 years of innovation, they have launched a new campaign telling the story of broadcasting, engineering and technological progress since 1922.
The 60-second launch film shows a timeline throughout the Beeb's broadcasting history, using archive footage of highlight significant milestones and moments in television. Combine this with a mixture of animation techniques and an original musical composition formed from non-instrumental sounds, including finger-tapping, footsteps, heavy-breathing & singing, and you have something that sums up the corporation rather nicely.
"The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…'where next?'" Philip Almond, Director of Marketing and Audiences said.
"Innovation is part of the BBC’s DNA and we want to celebrate the huge technological contribution we’ve made throughout the history of broadcasting, and get people excited about where we’re headed next.” Ralph Rivera, Director of BBC Future Media said.
There is also an interactive timeline, highlighting key milestones from the birth of BBC Radio in October 1922 to the present day, alongside a 'making of' video showing the creation of the video above. Watch that down below.