File-sharing company BitTorrent has said it "doesn't host infringing content," following reports that the season finale of Game of Thrones was the most popular illegal torrent ever.
The final episode of the third season of HBO's hit fantasy drama was downloaded a million times in the first 24 hours. Torrent files are a regular source for pirated music, movies and games; but the company is now trying to shake this image of illegality, specifically around the fact that it's become a verb of sorts. Not so much 'pirating' as it is 'torrenting' content.
"If you’re using BitTorrent for piracy, you’re doing it wrong," Matt Mason, BitTorrent's vice president of marketing commented in a statement. "To pirate stuff, you need more than a protocol. You need search, a pirate content site and a content manager. We offer none of those things."
While it is "literally impossible" to pirate files directly from BitTorrent, the simple use of the peer-to-peer technology for illegally shared content is still apparent. To truly remove this badge, torrenting itself needs to be curated; but after years of open sourcing, that's not going to happen.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.