Not feeling too fussed to check your Facebook news feed, or tweet that picture from last night? You're not alone, as social media use in Britain has actually fallen over the last year.
According to a study by Ofcom, the number of people signing in every week to their favourite social networks has dropped from 65% in September 2013 to 56% in October 2014: the steepest drop in usage across nine countries compared in the report.
The research broke things down into various forms of digital communications also. For age groups in the UK, the results should come as a shock to nobody. Younger audiences are the driving force of social in the UK, as almost three-quarters of 18-24 login at least once a week, compared to under half of 55-64. Facebook continues to have a significant margin, with 68 percent reach, followed by Twitter's 25 percent share and LinkedIn and Google+ trailing slightly behind with 20 percent.
Only 17% of Britons use social media as their primary news provider, instead preferring to receive news directly from a brand (e.g. BBC, Guardian, etc). This is a rather welcome statistic, as is clear from the vast amount of fake articles that are regularly shared.
In terms of devices used to access social networks, 64% of UK users access the likes of Facebook from a mobile device, showing a trend towards usage on-the-go. This is compared to 62% of desktop, laptop and notebook owners, 55% on tablets and just 15% on game consoles.
What are your thoughts? Is social media just 'something for the youth?'