Location-based filters have become one of Snapchat's key features, allowing users to jazz up their photos and videos with a sense of place. This has been open for community submissions since December 2014, but today they are expanding the program in an attempt to make some money. Users and businesses can now pay to create a temporary custom pay to create a temporary custom geofilter for their events.
The main from what already exists is the purpose: while older
This should be an exciting opportunity for
However, individuals can use these too and they could be good for the big events (weddings, birthday parties, holiday gatherings, etc). Just be sure to plan ahead, as Snapchat has an approval process. Granted, the company claims they will turn these reviews around in a day, but with all social network turnaround times, I'd take that with a pinch of salt.
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