Well, it was clear that Facebook was going in this direction… The social network has announced its next News Feed update that will mean bad news for business pages.
In its announcement on Wednesday, Facebook detailed how it is to further strengthen the News Feed content preference for “friends and family” over the brands, celebrities or media publishers a user follows. Simply put - get ready to see way more annoyingly repetitive posts from your aunt, instead of the usual mixture with content from the brands you like.
“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends,” Adam Mosseri, vice president of product management said in a statement. “One of our most important jobs is getting this ranking right."
A more detailed statement by Lars Backstroke, engineering director at Facebook, acknowledged that this may result in a drop in reach and referral traffic, especially impacting those not receiving many shares or interactions. So news publishers (like….us) will probably see a decline in reads.
So why did they do this? Simple - revenue. Forcing the hand of businesses to invest more money is going to be at the sheer detriment of smaller pages.
Brand pages, we feel your pain.
A business school in Paris will start using facial recognition technology, to make sure students are paying attention in class… Wave goodbye to those all-important lecture naps!
Don’t trust that fitness tracker data… While most are good at measuring heart rate, research shows they are poor at measuring calories burned.
Are humans really the best cops? Dubai will find out by 2030, as they plan to install the first ever human-free police station.
Is that touchpad too small for you? Well, this spray - called Electrick - is here to help, adding touch sensitivity to any surface with a spritz.
The fake news problem goes all the way to the top (unsurprisingly), as Facebook casually admitted in a whitepaper that their social network is fertile ground for “subtle and insidious forms of misuse, including attempts to manipulate civic discourse and deceive people.”
Remember the classic Tomb Raider? Well, a group of hackers are working to help you relive your childhood with a version of the original that works in your browser!
I have bought and used a DJI Osmo for over a year as my main camera. How does it stack up? Find out in my full review...
The spectrum of titles out there lean somewhat towards the bad. For every good game, you get ten terrible ones – from Aquaman to Silver Surfer. Here are ten of the best...
One researcher has trained a neural network to create its own pick-up lines, uploading thousands of existing lines for it to identify patterns and generate new ones. Simple question – do these chat-up lines hold up?
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.