Well, it was clear that Facebook was going in this direction… The social network has announced its next News Feed update that will mean bad news for business pages.
In its announcement on Wednesday, Facebook detailed how it is to further strengthen the News Feed content preference for “friends and family” over the brands, celebrities or media publishers a user follows. Simply put - get ready to see way more annoyingly repetitive posts from your aunt, instead of the usual mixture with content from the brands you like.
“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends,” Adam Mosseri, vice president of product management said in a statement. “One of our most important jobs is getting this ranking right."
A more detailed statement by Lars Backstroke, engineering director at Facebook, acknowledged that this may result in a drop in reach and referral traffic, especially impacting those not receiving many shares or interactions. So news publishers (like….us) will probably see a decline in reads.
So why did they do this? Simple - revenue. Forcing the hand of businesses to invest more money is going to be at the sheer detriment of smaller pages.
Brand pages, we feel your pain.
Twitter has not had it easy over the past couple of years. From the flat growth of new users to a torrential storm of abusive tweets, the social network has been dragged through the mud a fair few times.
But now, things are starting to look optimistic, as it’s been widely reported that Twitter is going up for sale with some interesting companies looking to buy…
Who are these companies? Why would they want to purchase a social network in an almost purgatorial state? Let’s take a look.
Amazon, Facebook, Google, IBM and Microsoft have formed the 'Partnership on Artificial Intelligence to Benefit People and Society.' I'm seriously doubting the last part of that mission statement...
There was a time when Blackberry was relevant. Today, unfortunately, is not one of those times as CEO John Chen announced plans for the company to stop making their own phones.
The representation of politicians has always been a tricky issue, but recently we’ve seen social media become more and more important as an influence on public opinion, especially relating to the US presidential campaign and the Labour leadership row here in the UK.
Snapchat just dropped some huge news - rebranding to Snap Inc. and revealing their first piece of hardware named Spectacles. I'm struggling to understand the point of some sunglasses with a video camera attached to them, but surely it can't be just because I'm not a millennial...
For years, developed countries have accepted and almost forgotten about the privilege of Internet access – while 4 billion people across developing nations live without it.
Well, here we are... The fifth anniversary of New Rising Media. It's been a journey quite like that of a TV sitcom relationship - falling in and out of love with this place.
There have been highs and lows, as the landscape of blogging has changed. And just like any birthday celebration, I want to reminisce in the history of things around here.
Unless you've been living under a rock, Apple launched their AirPods... Turns out there's a lot wrong with them!
While a robot may never be capable of feeling emotion, artist Erica Scourti’s bot “Empathy Deck” has the potential to pretend well enough to offer comforting help.
Ignore what the more easily influenced friends are sharing on Facebook - NASA did not just change your Zodiac sign. This was all just big misunderstanding, based on a children’s education web page put out by the agency.