Well, it was clear that Facebook was going in this direction… The social network has announced its next News Feed update that will mean bad news for business pages.
In its announcement on Wednesday, Facebook detailed how it is to further strengthen the News Feed content preference for “friends and family” over the brands, celebrities or media publishers a user follows. Simply put - get ready to see way more annoyingly repetitive posts from your aunt, instead of the usual mixture with content from the brands you like.
“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends,” Adam Mosseri, vice president of product management said in a statement. “One of our most important jobs is getting this ranking right."
A more detailed statement by Lars Backstroke, engineering director at Facebook, acknowledged that this may result in a drop in reach and referral traffic, especially impacting those not receiving many shares or interactions. So news publishers (like….us) will probably see a decline in reads.
So why did they do this? Simple - revenue. Forcing the hand of businesses to invest more money is going to be at the sheer detriment of smaller pages.
Brand pages, we feel your pain.
Let’s not mince words here - I love memes. The intelligence, the wit, the randomness, the dark humour - they provide inappropriate laughter to my otherwise dull day. But the latest trend of “Can you tag *INSERT NAME HERE*? I’m looking for him” is a God awful addition to news feeds across the globe, which needs to disappear.
Netflix has gotten to know their 86 million members pretty well, and the latest research proves that. The streaming company has released new data that shows how people are binge-watching content, uncovering some strange tendencies amongst people.
The dust has settled around the Galaxy Note 7’s explosive end, and one question remains about Samsung’s recalled phone: Why did they actually explode? Thanks to a teardown of the device by engineering firm Instrumental, we may have the answer.
For the centuries that humanity has researched the brain, we’ve believed that a memory is only preserved if the connected neurons were active. But that has just been proven wrong, as scientists have discovered that small jolts of electricity to the cranial mass can actually recover lost memories.
iPhone users - chances are you've received a calendar invite to "$19.99 Ray-Ban Sunglasses," or a "50%-off Ugg Boot" sale. Now while you may want to clear your calendar and take advantage of these incredible prices, unfortunately, they're fake. Here's how to get rid of them.
What happens in Vegas gets blogged about in January… Extremely thrilled to announce that New Rising Media is making the trip out to cover CES for the first time ever. But this isn’t just any CES, it’s the 50th anniversary of this legendary technology show.
Probably the most requested Netflix feature has now become a reality. In their new update, you can now download movies and TV shows for offline viewing.
People who signed that petition – you’re too late. The Investigatory Powers Act has just been given Royal Assent, meaning that UK Government is soon to become one of the most advanced surveillance states on the planet.
Thanks to a petition with over 120,000 signatures, the Investigatory Powers Bill – Britain’s new surveillance plans – could soon be repealed.
The Autumn Statement may have distracted you from this, but The Investigatory Powers Bill is now as good as passed, with the Digital Economy Bill shortly behind.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.