Well, it was clear that Facebook was going in this direction… The social network has announced its next News Feed update that will mean bad news for business pages.
In its announcement on Wednesday, Facebook detailed how it is to further strengthen the News Feed content preference for “friends and family” over the brands, celebrities or media publishers a user follows. Simply put - get ready to see way more annoyingly repetitive posts from your aunt, instead of the usual mixture with content from the brands you like.
“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends,” Adam Mosseri, vice president of product management said in a statement. “One of our most important jobs is getting this ranking right."
A more detailed statement by Lars Backstroke, engineering director at Facebook, acknowledged that this may result in a drop in reach and referral traffic, especially impacting those not receiving many shares or interactions. So news publishers (like….us) will probably see a decline in reads.
So why did they do this? Simple - revenue. Forcing the hand of businesses to invest more money is going to be at the sheer detriment of smaller pages.
Brand pages, we feel your pain.
I get it. We’re all scared in the wake of the tragedy in Westminster last Wednesday. Khalid Masood’s actions in committing this atrocity are truly reprehensible. But digital communication is not at fault, and adding an Orwellian level of surveillance is not the answer.
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Sex toys have taken another step forward with the Flashlight Launch - a masturbation machine that takes all the manual arm work out of reaching climax.
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What is the future of wearables? I went to The Wearable Technology Show and found out - writing for BBC Science Focus magazine.
Forget everything you knew about smart homes and the Legend of Zelda… One particular fan has managed to create a home automation system that is controlled by playing the Ocarina.
Following the instant success of Pokémon GO in summer 2016, rumours began that developer Niantic was working on another game – simply named Harry Potter GO. This is fake news, so please stop sharing it.
A team of researchers have done something incredible yet terrifying - using sound waves to hack a smartphone, using a method that could be used to theoretically control any technology with an accelerometer.
I get it - the headline sounds terrifying. But Switzerland’s EPFL has just invented a medical masterpiece that could help to reinvent robotic healthcare. These gelatinous machines could soon be crawling around your insides and performing operations.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.