Having a guilty pleasure for Sharknado doesn’t make you a cultural cretin - it actually means you probably have an above-average education and prefer the occasional arthouse cinema film.
While I may doubt this, sitting here giggling at the insanity of Ian Ziering’s impressively insane chainsaw kills, this is according to a study by the Max Planck Institute for Empirical Aesthetics. And of course, you can’t doubt social science!
So how did they do this study?
Well, they used an online survey and targeted regular consumers of trashy films, to work out why they actually enjoy what should really be judged as a sh*t flick.
The reasons, on the face of it, are illogical because you would normally hate films because of them - little-to-no budget, a random plot and pointlessly grand scenes of blood. But of course, it turns out we watch these ironically.
“To such viewers, trash films appear as an interesting and welcome deviation from the mainstream fare," Keyvan Sarkhosh, co-author of the study commented. “We are dealing here with an audience with above-average education, which one could describe as ‘cultural omnivores’. Such viewers are interested in a broad spectrum of art and media across the traditional boundaries of high and popular culture.”
Wait… So we actually take a break from good films with trash?
Yes, but for good reasons. The study found that viewers found an ‘ironic enjoyment’ in watching films that were crapped on by the critics - take Tommy Wiseau’s ‘The Room’ for example. This became a cult classic purely because of how terrible it is.
During the study, researchers also found that these trashy film fans were also likely to have an appreciation of arthouse or ‘highbrow’ cinema.
It is worth bearing in mind, though, that 90% of the participants in this study were men. That makes for some skewed data.
A group of seven exoplanets have been found orbiting the star, known as Trappist-1, by NASA. This amazing discovery has raised hopes in the hunt for alien life and other planets for the human race to colonise.
It’s a common story - you access Facebook’s privacy settings and lock down your account, to prevent your data falling into the wrong hands. But how much of your activity, in spite of changing those settings, is still public? Well, a Belgian white hat hacker made the site ‘Stalkscan’ to find out.
Now that Snapchat Spectacles are available online, the sheen of vending machine-related exclusivity is now off. That makes this the perfect time to post a long term review of my own pair.
Global Gene Corp and GA4GH (Global Alliance for Genomics and Health) are delighted to announce the launch of ggINDIA, the first ever beacon for Indian genomics data. This Beacon joins those already on the Wellcome Genome Campus supplied by EMBL-EBI and the Wellcome Trust Sanger Institute. I will get the obvious question out the way - what on Earth is genomics data? Let's find out...
Struggling to sleep? You’re not alone, as 22% of Britons feel the same way. Luckily, research has found a cure - spending time outdoors away from artificial light sources, such as your smartphone or laptop. Doing this can reset your biological clock and help you sleep longer.
With the tenth anniversary of iPhone being this year, many of us are expecting a big redesign with new features - that is exactly what the “best Apple analyst on the planet” has said. Finally, late to the party, wireless charging will be coming to Apple’s smartphone this year.
When photography was invented in the early 1800s, it wasn’t long before people realised that you could develop a 3D image if you overlaid the same image at a slightly different angle. This gave birth to Victorian Stereoscopes, which was the first step the human race took towards 3D pictures, movies and Virtual Reality.
Breakups are an inevitable part of life – one that we all hate. But it’s good news for social media marketers, as Facebook has some top tips for brands on promoting their products to newly single people.
Researchers at MIT have built a smartwatch app that can detect emotions presented through non-verbal communication, serving as a “social coach” for people with anxiety or Asperger’s.
Scientists at Harvard University have successfully turned hydrogen, the lightest of all elements, into metal - achieving a near-100-year-old dream and theoretically enabling a revolution in technological capability.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.