Having a guilty pleasure for Sharknado doesn’t make you a cultural cretin - it actually means you probably have an above-average education and prefer the occasional arthouse cinema film.
While I may doubt this, sitting here giggling at the insanity of Ian Ziering’s impressively insane chainsaw kills, this is according to a study by the Max Planck Institute for Empirical Aesthetics. And of course, you can’t doubt social science!
So how did they do this study?
Well, they used an online survey and targeted regular consumers of trashy films, to work out why they actually enjoy what should really be judged as a sh*t flick.
The reasons, on the face of it, are illogical because you would normally hate films because of them - little-to-no budget, a random plot and pointlessly grand scenes of blood. But of course, it turns out we watch these ironically.
“To such viewers, trash films appear as an interesting and welcome deviation from the mainstream fare," Keyvan Sarkhosh, co-author of the study commented. “We are dealing here with an audience with above-average education, which one could describe as ‘cultural omnivores’. Such viewers are interested in a broad spectrum of art and media across the traditional boundaries of high and popular culture.”
Wait… So we actually take a break from good films with trash?
Yes, but for good reasons. The study found that viewers found an ‘ironic enjoyment’ in watching films that were crapped on by the critics - take Tommy Wiseau’s ‘The Room’ for example. This became a cult classic purely because of how terrible it is.
During the study, researchers also found that these trashy film fans were also likely to have an appreciation of arthouse or ‘highbrow’ cinema.
It is worth bearing in mind, though, that 90% of the participants in this study were men. That makes for some skewed data.
It’s rare that a gadget makes you smile - like, really smile with a simple intention of bringing joy to one’s life. Parihug, an internet-connected teddy bear that let’s you hug a loved one from across the globe, is one of those rare times.
HTC announced some new upgrades for their Vive VR platform - including a new motion tracker, wireless adaptor and improved audio. But is this new hardware any good? I went to their private event at CES 2017 and found out...
Another year, another tonne of TV announcements at CES 2017 - but what were the best screens out there in Vegas? I found out and wrote a feature for BBC's Science Focus Magazine!
Everybody hates Blue Monday - the gloomiest day of the year according to research. Well, let's cheer things up with the chance to win a Monster Superstar Hotshot: one of the best bluetooth speakers I've ever tested. To enter, just subscribe to New Rising Media's mailing list.
We all love to take pictures of the starry skies at night. But to achieve the same incredible astronomy photography seen on desktop wallpapers and magazines, it takes some incredibly expensive and cumbersome equipment. That is until now, as the Tiny1 reproduces incredible space pictures with the form factor of a smartphone.
Ever wished you could just shut out the times when your friends decide to watch terrible shows on the TV? Well, with Holosonics Audio Spotlight speakers, now you can - built to project sounds like a beam of light to the person sitting right in front of it.
Way back in October, I wrote a somewhat controversial piece about why the Nintendo Switch is set up for failure - highlighting some key problems the company should avoid if they want to stand a chance against Sony and Microsoft. Did they listen? Let's take a look at what they announced in Tokyo.
When you think of in-store posters, chances are you imagine a simple poster hanging in the window. But Kino-mo are looking to innovate with their brand new Hypervsn technology - bringing 3D holograms to stores.
As the next Snapchat Spectacles location was revealed just outside the T-Mobile arena in Las Vegas, Snap Inc. quickly became one of the most influential companies at CES without actually being on the show floor.
Named ‘Project Alloy,’ Intel’s Virtual Reality hardware is set to up the game by mapping your room and adapting it as part of the video game you’re playing.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.