LG have just announced a smart fridge at IFA in Berlin – integrating Windows 10 into a touchscreen panel on the door… Seems like after 5 years, tech companies have not learnt the real lesson about innovation.
You may have seen me get irate about this before – Samsung’s Galaxy Camera way back in 2012, for example – but the big guys really don’t seem to get it, so I will make it simple.
Innovation is not just bolting a computer onto something.
A product is not only defined by what it has but what it doesn’t have – and giving people the opportunity to browse the web and even create word documents on their fridge door is one of the most pointless ideas I’ve ever heard.
And don’t blame my old age on this. Blame the fact that chances are you will forget about it completely in the face of using…oh, I don’t know… A laptop? A tablet? A smartphone?
I get it, though – stuff like this works well on a product spec sheet in your local Currys PC World. However, even though new technology trains people to new forms of interaction, using your Fridge as a computer will never be one of those new trained interactions.
So in the pissing contest of pointless features, it seems that LG pips the post this time, but enough is enough. I’ve rallied against this needlessness for nearly five years and nothing is being done.
Please preserve the focus of your products, and use technology to enhance that – don’t just tack it on for the sake of it being there.
Because in the end, you’re hurting the smaller but more important innovations of your products. The sticky timers you can attach to products in the fridge, so you can see when they go out of date is a lifesaver, which will be lost in the noise.
Focus first – you’ll win me and many more people back.
Twitter has not had it easy over the past couple of years. From the flat growth of new users to a torrential storm of abusive tweets, the social network has been dragged through the mud a fair few times.
But now, things are starting to look optimistic, as it’s been widely reported that Twitter is going up for sale with some interesting companies looking to buy…
Who are these companies? Why would they want to purchase a social network in an almost purgatorial state? Let’s take a look.
Amazon, Facebook, Google, IBM and Microsoft have formed the 'Partnership on Artificial Intelligence to Benefit People and Society.' I'm seriously doubting the last part of that mission statement...
There was a time when Blackberry was relevant. Today, unfortunately, is not one of those times as CEO John Chen announced plans for the company to stop making their own phones.
The representation of politicians has always been a tricky issue, but recently we’ve seen social media become more and more important as an influence on public opinion, especially relating to the US presidential campaign and the Labour leadership row here in the UK.
Snapchat just dropped some huge news - rebranding to Snap Inc. and revealing their first piece of hardware named Spectacles. I'm struggling to understand the point of some sunglasses with a video camera attached to them, but surely it can't be just because I'm not a millennial...
For years, developed countries have accepted and almost forgotten about the privilege of Internet access – while 4 billion people across developing nations live without it.
Well, here we are... The fifth anniversary of New Rising Media. It's been a journey quite like that of a TV sitcom relationship - falling in and out of love with this place.
There have been highs and lows, as the landscape of blogging has changed. And just like any birthday celebration, I want to reminisce in the history of things around here.
Unless you've been living under a rock, Apple launched their AirPods... Turns out there's a lot wrong with them!
While a robot may never be capable of feeling emotion, artist Erica Scourti’s bot “Empathy Deck” has the potential to pretend well enough to offer comforting help.
Ignore what the more easily influenced friends are sharing on Facebook - NASA did not just change your Zodiac sign. This was all just big misunderstanding, based on a children’s education web page put out by the agency.