LG have just announced a smart fridge at IFA in Berlin – integrating Windows 10 into a touchscreen panel on the door… Seems like after 5 years, tech companies have not learnt the real lesson about innovation.
You may have seen me get irate about this before – Samsung’s Galaxy Camera way back in 2012, for example – but the big guys really don’t seem to get it, so I will make it simple.
Innovation is not just bolting a computer onto something.
A product is not only defined by what it has but what it doesn’t have – and giving people the opportunity to browse the web and even create word documents on their fridge door is one of the most pointless ideas I’ve ever heard.
And don’t blame my old age on this. Blame the fact that chances are you will forget about it completely in the face of using…oh, I don’t know… A laptop? A tablet? A smartphone?
I get it, though – stuff like this works well on a product spec sheet in your local Currys PC World. However, even though new technology trains people to new forms of interaction, using your Fridge as a computer will never be one of those new trained interactions.
So in the pissing contest of pointless features, it seems that LG pips the post this time, but enough is enough. I’ve rallied against this needlessness for nearly five years and nothing is being done.
Please preserve the focus of your products, and use technology to enhance that – don’t just tack it on for the sake of it being there.
Because in the end, you’re hurting the smaller but more important innovations of your products. The sticky timers you can attach to products in the fridge, so you can see when they go out of date is a lifesaver, which will be lost in the noise.
Focus first – you’ll win me and many more people back.
Let’s not mince words here - I love memes. The intelligence, the wit, the randomness, the dark humour - they provide inappropriate laughter to my otherwise dull day. But the latest trend of “Can you tag *INSERT NAME HERE*? I’m looking for him” is a God awful addition to news feeds across the globe, which needs to disappear.
Netflix has gotten to know their 86 million members pretty well, and the latest research proves that. The streaming company has released new data that shows how people are binge-watching content, uncovering some strange tendencies amongst people.
The dust has settled around the Galaxy Note 7’s explosive end, and one question remains about Samsung’s recalled phone: Why did they actually explode? Thanks to a teardown of the device by engineering firm Instrumental, we may have the answer.
For the centuries that humanity has researched the brain, we’ve believed that a memory is only preserved if the connected neurons were active. But that has just been proven wrong, as scientists have discovered that small jolts of electricity to the cranial mass can actually recover lost memories.
iPhone users - chances are you've received a calendar invite to "$19.99 Ray-Ban Sunglasses," or a "50%-off Ugg Boot" sale. Now while you may want to clear your calendar and take advantage of these incredible prices, unfortunately, they're fake. Here's how to get rid of them.
What happens in Vegas gets blogged about in January… Extremely thrilled to announce that New Rising Media is making the trip out to cover CES for the first time ever. But this isn’t just any CES, it’s the 50th anniversary of this legendary technology show.
Probably the most requested Netflix feature has now become a reality. In their new update, you can now download movies and TV shows for offline viewing.
People who signed that petition – you’re too late. The Investigatory Powers Act has just been given Royal Assent, meaning that UK Government is soon to become one of the most advanced surveillance states on the planet.
Thanks to a petition with over 120,000 signatures, the Investigatory Powers Bill – Britain’s new surveillance plans – could soon be repealed.
The Autumn Statement may have distracted you from this, but The Investigatory Powers Bill is now as good as passed, with the Digital Economy Bill shortly behind.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.