LG have just announced a smart fridge at IFA in Berlin – integrating Windows 10 into a touchscreen panel on the door… Seems like after 5 years, tech companies have not learnt the real lesson about innovation.
You may have seen me get irate about this before – Samsung’s Galaxy Camera way back in 2012, for example – but the big guys really don’t seem to get it, so I will make it simple.
Innovation is not just bolting a computer onto something.
A product is not only defined by what it has but what it doesn’t have – and giving people the opportunity to browse the web and even create word documents on their fridge door is one of the most pointless ideas I’ve ever heard.
And don’t blame my old age on this. Blame the fact that chances are you will forget about it completely in the face of using…oh, I don’t know… A laptop? A tablet? A smartphone?
I get it, though – stuff like this works well on a product spec sheet in your local Currys PC World. However, even though new technology trains people to new forms of interaction, using your Fridge as a computer will never be one of those new trained interactions.
So in the pissing contest of pointless features, it seems that LG pips the post this time, but enough is enough. I’ve rallied against this needlessness for nearly five years and nothing is being done.
Please preserve the focus of your products, and use technology to enhance that – don’t just tack it on for the sake of it being there.
Because in the end, you’re hurting the smaller but more important innovations of your products. The sticky timers you can attach to products in the fridge, so you can see when they go out of date is a lifesaver, which will be lost in the noise.
Focus first – you’ll win me and many more people back.
Google’s DeepMind AI has taken a break from painting masterpieces and besting board game champions to learn a spot of Parkour – using reinforcement learning in encouraging the AI to successfully navigate a course of jumps and crawls.
Astronomy photography is difficult enough, but imagine doing so using a Nintendo Game Boy Camera! Well, this guy has managed to do so and the results are better than you imagine…
With the success of Crash Bandicoot N. Sane Trilogy, here are 5 more classic platformers that deserve to be remastered.
You use Facebook, right? No doubt you’ve been warned by your more socially naïve friends not to accept a request from Jayden K Smith. Well, unsurprisingly, this is a hoax and your friends are idiots for sharing it.
The headline says it all really – subscribe to New Rising Media’s weekly newsletter for the chance to win a copy of Crash Bandicoot N. Sane Trilogy.
Amazon Prime Day is here and I’ve found the best deals for any gadget-loving geek out there – including HUGE discounts on the Amazon Echo line.
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Raging at how difficult Crash Bandicoot N. Sane Trilogy is? Turns out you’re not the only one, and there’s a legit reason why this remaster is way harder...
Mobile phone battery life sucks. Just look at the surge in battery pack sales. Well, the University of Washington have noticed this and proposed a new alternative - getting rid of batteries altogether.
If you missed the pre-orders, give up now – you’re never going to get an SNES Mini. But little did you know there are five alternatives that are so much better, which are readily available to buy.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.