As the next Snapchat Spectacles location was revealed just outside the T-Mobile arena in Las Vegas, Snap Inc. quickly became one of the most influential companies at CES without actually being on the show floor.
The stampede of media members and general exhibitor staff was a sight to behold, as hundreds began to rush towards the Uber/Lyft depo - just to pick up what is essentially a pair of sunglasses with a camera.
What caused this mob? Simply put, Spectacles are of greater intrinsic value than the sum of its parts - a carefully constructed image through the means of selling and brand image.
Scarcity is the name of the game, and as journalists turned up in their droves to the biggest technology show of the year, many of them disappeared for an hour to wait outside this one jovial-looking vending machine to buy a pair of sunglasses.
In terms of the hardware and usability of the device, I'll save that for a later review - but here is an example of the footage you can capture (imported in HD, which to Snap Inc. just means a faster framerate).
Hell, even I was excited about buying a pair - the person who claimed he was too old to even get the point of Spectacles! The brand has been elaborately built-up to be a rare icon of fashion and technology - perfectly melding the two together to build real hype.
From deliberately limiting the amount of Spectacles in each vending machine (which should annoy, but really builds that exclusivity), to waving a metaphorical two fingers to the traditional retail experience or social marketing campaign, companies should take note.
There are no two ways to say this - smartphones are boring and Mobile World Congress has exposed this. If the biggest news story coming out of Barcelona is the return of Nokia's feature phone, then we have a problem...
The Misfit Ray is a sleek and inconspicuous fitness tracker, which sacrifices accurate data for a fashionable design - perfect for the fashion conscious.
Google tried with balloons. Facebook has drones. Now, British mobile provider EE has joined the fight to provide rural communities with phone signal - using both high-flying balloons and drones.
A group of seven exoplanets have been found orbiting the star, known as Trappist-1, by NASA. This amazing discovery has raised hopes in the hunt for alien life and other planets for the human race to colonise.
It’s a common story - you access Facebook’s privacy settings and lock down your account, to prevent your data falling into the wrong hands. But how much of your activity, in spite of changing those settings, is still public? Well, a Belgian white hat hacker made the site ‘Stalkscan’ to find out.
Now that Snapchat Spectacles are available online, the sheen of vending machine-related exclusivity is now off. That makes this the perfect time to post a long term review of my own pair.
Global Gene Corp and GA4GH (Global Alliance for Genomics and Health) are delighted to announce the launch of ggINDIA, the first ever beacon for Indian genomics data. This Beacon joins those already on the Wellcome Genome Campus supplied by EMBL-EBI and the Wellcome Trust Sanger Institute. I will get the obvious question out the way - what on Earth is genomics data? Let's find out...
Struggling to sleep? You’re not alone, as 22% of Britons feel the same way. Luckily, research has found a cure - spending time outdoors away from artificial light sources, such as your smartphone or laptop. Doing this can reset your biological clock and help you sleep longer.
With the tenth anniversary of iPhone being this year, many of us are expecting a big redesign with new features - that is exactly what the “best Apple analyst on the planet” has said. Finally, late to the party, wireless charging will be coming to Apple’s smartphone this year.
When photography was invented in the early 1800s, it wasn’t long before people realised that you could develop a 3D image if you overlaid the same image at a slightly different angle. This gave birth to Victorian Stereoscopes, which was the first step the human race took towards 3D pictures, movies and Virtual Reality.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.