A year ago, the feverish anticipation built up for the latest Apple conference proved unsubstantiated. With many expecting the long-awaited unveil of the iPhone 5, the reveal of a slightly-updated iPhone 4 with voice assistant Siri meant many were left a little cheated. As is tradition, sales told a different story, with consumers lapping up the 4S in droves despite such minute changes over its predecessor. Tomorrow, the cycle starts up again.