The World Wishes This Traffic-Jam-Beating Car Was Real
A car that rises up to drive over traffic… Sounds like a dream, right? Well, it is I’m afraid. While the Hum Rider is a real car, it’s simply a marketing stunt for Verizon.
'Problem Solver' Beer Designed To Get You Drunk Enough To Make You Better At Your Work
Have you ever noticed a couple of beers can help you feel more creative? University of Illinois Professor Jennifer Wiley has, determining a person's peak of creativity at a blood alcohol level of 0.075, the perfect amount that lowers your ability to overthink during a task without affecting you too much.
Capcom To Open "World's First" Human Butchery In London
To 'celebrate' the release of Resident Evil 6
Mercedes Creates ‘Invisible’ Car For Its Latest Marketing Campaign
We can only imagine a life in the world of marketing. A life in which we picture groups of creative-types huddled around a vast, bleach-white meeting room table darting ideas off each other, reminding every other person that thinking ‘outside the box’ is key to success. For every dozen or so marketing campaigns that crash and burn under their own ridiculousness - think Coca Cola's entire launch and subsequent withdrawal of 'New Coke' – there comes along one every so often that is so well thought-out it demands attention and ignites discussion.
RIM Calls On Superheroes To Save Them. Twitter Campaign Backfires
So if you've had your ear to the ground for rumblings surrounding RIM, you'll have figured out that the company aren't doing so great. A big CEO switcharound, ever-reducing confidence in their lack of innovations, and a tablet that's failed to take off.
It's in these situations where we regress into our somewhat geek-ridden imaginations and conjur a super hero, well that's exactly what the company has done. 'The Bold Team' infographic was created off a Twitter campaign they did surrounding #BeBold resolutions, analysing 35,000 tweets worth of data and collating them into four cartoon personas.