T-Mobile Twitter Campaign Shows That #BritainLoves Hating The British

So T-Mobile have launched a Twitter promotional campaign, surrounding the hashtag #BritainLoves, to promote it's new 'Full Monty Plan' contract option.  However, very much like RIM's attempt at cracking the metaphorical nut that is Twitter marketing with #BeBold, and McDonalds' #McDstories, the situation may have gone everso slightly ary.