Apple iPhone 5S Announced
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Apple iPhone 5S Announced

The iPhone 5S has been announced at an event in California.  Maintaining the same design as the previous generation, following the standard launch cycle set by Apple, the hardware has seen a considerable upgrade.

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Amazon Becomes The New Apple

On September 12th, Apple took to the stage and did two things. They made several key product announcements, and seemed to lose the very essence which gave the company their unique place in the technology space.  On September 6th, Amazon presented themselves as a company with the ability to 'Think Different,' taking that same value from Cupertino and superseding their ambition.

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The New iPad, 'New iPad', Finally Unveiled By Apple

The tech world sits, watches, waits as Tim Cook walks on stage of what is his second major keynote as the new head of Apple to unveil the long-rumoured third incarnation of the world's most popular tablet. The iPad 3 has been heavily rumoured arguably ever since the iPad 2 finally made its way out to the world, such is the tenacity of Apple fanboys (we've fuelled the fire from time to time, it has to be said), but this evening the curtains have finally been lifted and we can welcome the device with welcome arms, fingers, voice.

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Apple Leads The Way As U.S’s Most Reputable Company

 

Apple has the best image of any other American company, according to Harris Interactive’s annual public opinion poll on corporate brands. After a hugely successful 2011 in which the technology giant reported record profits thanks largely to the continued success of the iPad 2 and introduction of the iPhone 4S, Apple’s score was the highest yet recorded by the survey. What CEO Tim Cook will find even more satisfying is the fact that the company toppled Google at the top, having fallen short of the search giant last year. Harris’s Executive VP Robert Fronk described Apple as the “pre-eminent American corporation right now.”

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Apple's Tim Cook: The Man who earned £464 per minute in 2011

Apple chief executive Tim Cook has earned a pay package worth a staggering $378m (£244m) in 2011. Taking home £1.8 million in salary and performance bonus during the year – quite the generous sum itself we'd agree – that figure is eclipsed by the value in shares he was granted by Apple's board upon taking over from the late Steve Jobs in August. 

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