How to buy an iPhone without the obnoxious swagger

Don't call it an iPhone; it's a phone. Don't use the Apple stickers packaged with the product. Buy the last generation iPhone to remove the arrogance altogether (do this at own risk of distaste from all sides of the fight). Enjoy your iPhone; but never get into an argument over it against another phone; you'll never win. Do not use any Steve Jobs adjectives: your phone isn’t gorgeously contoured or precisely manufactured. Don't habitually flick the silencer switch on and off in plain sight; keep that to your pocket. Don’t fight the fact that the iPhone is good at everything except being a phone. Never jailbreak: iPhone guys thinking their better than other iPhone guys? Disaster.