The contradictions of Google+

One day the sources suggest the activity surrounding G+ is reducing, and then the Google quarterly earnings report suggests it's doing fantastically.  

We'd say pick both, and that's what you're going to end up doing anyway.  However, it's understandable that we want to see a competition between the two.

Larry Page, CEO proclaims: “People are flocking into Google+ at an incredible rate and we are just getting started!”  Whereas online ad service Chitka contradicts with: “After a brief blip in Google+’s traffic surrounding the site going public, we saw a prolonged and sustained downward trend in overall activity coming from the site.”

This got me thinking: in the time we at New Rising Media have activated out G+ accounts way back for reviewing them, we were enticed by all the new functionalities (well a new "shine" on old functionalities).  However, we've barely used our profiles in the last couple weeks.  

And if there's anybody else in the same boat as us, they'll realise it's because there still isn't a significant incentive to switch.  It simply replaces what is already in place on Facebook with new 'dynamic' names and drag-and-drop interfaces.