The title says it all really. Recently, on US show Jimmy Kimmel live they commenced a National Unfriend day: asking viewers to go through their Facebook friends and remove anybody who didn't fit the quote of actually being a friend.
But what about those on the receiving end of an unfriending? How are you going to cope in such times of online rejection? Kimmel has the answer...the perfect answer. Bring in Captain James T Kirk William Shatner to take you through the steps of unfriending grief. The smooth voice of Shatner talks you through the process of denial, anger, depression and acceptance that maybe you were never friends in the first place and maybe, just maybe, you can beat the next false friend to the punch. Have a watch.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.