Jonathon Ive, Apple's Senior Vice President of Industrial Design has been granted knighthood as part of the New Year Honours ceremony.
Honoured for "services to design and enterprise," one of the key minds behind the look and feel of Apple products over the last 15 years joins a group of technology industrial pioneers who have also received this prestigious title, including Bill Gates and Richard Branson. Quite an impressive list to have your name added to.
He described the honour as "absolutely thrilling," telling the BBC he was "both humbled and sincerely grateful."
Congratulations to Sir Jonathon. Take a look at what we feel is one of his most fascinating insights into the meticulous thoughts into product design.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.