Liking statuses, liking photos, liking comments of photos, liking comments on your statuses, trawling the internet for funny pictures and youtube for likes, keeping Facebook open on one tab to wait for likes as you "work."
It may all be a very likable affair; but we all knew the answer to this question before you even opened up this article. Until the vast stratosphere of Academia takes advantage of the vital social networking section of people's lives, it will remain counter-productive.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.