Microsoft is scheduled to run a series of newspaper adverts throughout this week, which exploit Google's recent privacy concerns surrounding it's universal policy update. It's set to run in papers such as Wall Street Journal and New York Times, and criticises the business for their purposes of using your data for advertisers' target market data, while promoting Microsoft's alternatives to the affected products.
"Those changes, cloaked in language like "transparency," "simplicity" and "consistency," are really about one thing: making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.
Why are they so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser."
Google, we await your retort.
Source: The Official Microsoft Blog