Facebook IPO: The Staggering Facts And Figures Behind The Scenes

So Facebook finally filed IPO on Wednesday, just as predictions had claimed.  This has unveiled a rather interesting side to the social network, a thorough behind-the-scenes look at what's usually been out of bounds: the business part of the company, which has revealed some of the truly awe-inspiring numbers.

We've pulled out a few of the figures, which prove how commercially viable the service is not only to itself; but to third party companies, while remaining socially viable with a truly invested audience of active users.
  • The company is well and truly in the black, with $1.5 billion in spare cash, and total assets on hand summing up to a massive $6.6 billion.
  • Over 800 million monthly active users, with 483 million daily active users.  Just goes to show how many people see the social network to be a daily part of routine activity.
  • 12% of Facebook's $3.7 billion in revenue in 2011 came from Zynga games alone.  44% of revenue came from outside America, compared to 38% from 2010.
  • While founder Mark Zuckerberg has a 'pocket change' salary of $500,000 per annum, his majority stake of 28.4% company ownership puts his net worth close to the $30 billion mark.
  • Users are becoming increasingly visual-orientated, uploading over 250 million photos per day.  Up to yet, the company stores a grand total of more than 100 petabytes of photos and video.
  • And finally, Mark Zuckerberg used $692,979 worth of chartered plane services.

We knew that Facebook was big; but our anticipations of how big have been exceeded by these numbers.  Not only is their financial viability well in place; but their audience is regular and very much active, and we'll admit we never truly appreciated that until we isolated these numbers from the whole.

Source: SEC