We can only imagine a life in the world of marketing. A life in which we picture groups of creative-types huddled around a vast, bleach-white meeting room table darting ideas off each other, reminding every other person that thinking ‘outside the box’ is key to success. For every dozen or so marketing campaigns that crash and burn under their own ridiculousness - think Coca Cola's entire launch and subsequent withdrawal of 'New Coke' – there comes along one every so often that is so well thought-out it demands attention and ignites discussion.
Exhibit A: Mercedes’ marketing of its latest fuel cell car, a project that has led the team behind it to make the vehicle ‘invisible’ on one side. Propelled by Mercedes’ claims that the new F-cell car produces zero emissions – which “means it’s invisible to the environment”, as the car manufacturer’s advertisement puts it – the team behind the inspired marketing campaign went about placing LED panels each consisting hundreds of individual LEDs over one side of the car, essentially creating a make-shift LED display. A Canon 5D Mk II camera, meanwhile, was mounted to the opposite side of the car facing outwards in order to record video of everything behind the display.
Credit where credit’s due to the minds behind it, the camouflaging effect that comes from the technique really is quite remarkable to see. Take a look at the video below to see the ‘invisible’ car take shape and, moreover, the amount of onlookers having to do a double-take as Mercedes’ latest creations passes them by.
A team at Brunel University London has developed a new system, which helps people with Parkinson’s disease overcome debilitating walking problems.
On this week’s gamer geek-centric episode of Learn Something, I present to you five bizarre facts about Sony’s PlayStation that you’ve (probably) never heard before…
The word “influencer” gets thrown around a lot by brands and people alike. And I’m here, on behalf of bloggers, creators and the future of humanity to say one thing. Stop it.
With the release of Microsoft’s Xbox Adaptive Controller, I applaud an industry that is finally looking out for the needs of the disabled gaming community - but let’s not forget the 30+ years of history that led to this development.
You an iOS person? Chances are you will like this episode of Learn Something a little more than the Android users out there… But not to worry, there are plenty more weird facts to tide you Google addicts over.
Sony’s doing a cracking job bringing old PlayStation franchises back from the dead (see God of War), so here are ten I’d love to see them pull off.
From wowing the world with an incredible demo to becoming a scary violation of ethics, Google Duplex has done it all. After sitting back and watching the initial fireworks, I’m ready to dive in…
Who is the best PS2 gamer out of me and my friends? Join us on the Emotion Engineer Twitch channel for a special tournament this Friday at 8:30 pm BST.
It's set to be a sunny Bank Holiday Monday, so of course, I will be staying indoors playing PlayStation 2 video games. Introducing the Emotion Engineer Bumper Stream Bonanza 2018!
Survival horror thrived on the PlayStation 2, thanks to a library of games bursting at the seems with creativity and originality. Picking just seven is going to be tricky, but after seeing 16 Bit Dad’s personal list, it's only fair that I give it a go.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.