We're all guilty of getting a little swipe-happy on Tinder. As we search for love, Nielsen has conducted some research showing the best time to log in and find matches. The increase begins at 6pm, peaks at 9pm and drops sharply from 10pm.
Over 50% of users are on Tinder and OK Cupid during prime time, making this the best time objectively to get swiping. If you're looking for some late-night loving, please bear in mind that user numbers are at their absolute lowest between 2am and 5am.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.