With 350,000 tweets sent every minute, it's impossible to keep track of all the emotions every Twitter user conveys. The Fuse Studio want to change that with an art installation named "Amygdala," which crunches up to 30 tweets per second and visually translates each into one of six emotions: Happiness, anger, sadness, disgust, amazement or fear.
The results of this sentiment analysis are displayed on 41 LED bars in the CUBO Centro Unipol in Bologna, Italy's Media Garden via 125,952 lights, wired together with 2 miles of fibre-optic cable. Fair to say the fountain-like pattern of lights look absolutely incredible (flick through the photos over there on the left), with bright bursts during busy periods and a calm stream for the down times.
This data is processed every 10 minutes and sent to 12 video walls inside. The six emotions are presented as specific colours and sounds, to represent the harmony and discordance the Twitterverse goes through at all hours of the day. According to Fuse, this project shows "the evolution of the global emotional state ... which will go on to form the emotional memory of the three months in which Amygdala will be deployed."
You have to check out the video below of it in action. It's utterly beautiful.
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