Well, it was clear that Facebook was going in this direction… The social network has announced its next News Feed update that will mean bad news for business pages.
In its announcement on Wednesday, Facebook detailed how it is to further strengthen the News Feed content preference for “friends and family” over the brands, celebrities or media publishers a user follows. Simply put - get ready to see way more annoyingly repetitive posts from your aunt, instead of the usual mixture with content from the brands you like.
“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends,” Adam Mosseri, vice president of product management said in a statement. “One of our most important jobs is getting this ranking right."
A more detailed statement by Lars Backstroke, engineering director at Facebook, acknowledged that this may result in a drop in reach and referral traffic, especially impacting those not receiving many shares or interactions. So news publishers (like….us) will probably see a decline in reads.
So why did they do this? Simple - revenue. Forcing the hand of businesses to invest more money is going to be at the sheer detriment of smaller pages.
Brand pages, we feel your pain.
A Kentucky Governor has blamed the Florida school shooting on violent video games, not guns - bringing up a debate that was settled years ago. Allow me to respond…
No common cold is going to stop me recording Learn Something, so fair warning about my horrible voice! On today's episode - space, sex and the history of Valentine's Day.
From being a finalist in the UK Blog Awards to my podcast crashing its way into the top 10 list, I have a lot to love each and every single one of you for this Valentine’s Day.
Artificial Intelligence can be trained to do a lot of things, but it turns out it’s not so great in the art of romance - creating such love-inducing candy heart messages like “SWEAT POO.”
Viral Facebook pages are regularly sharing still images as videos - much to the confusion and annoyance of users everywhere. Here is why they do this…
To celebrate the successful launch of a SpaceX rocket that could one day take us to Mars, this week’s episode of the Learn Something podcast is all about space.
Another Wednesday, another Twitch instalment of Emotion Engineer – the only channel dedicated to the PlayStation 2. On this episode, I will be showing just why the original Shadow of the Colossus is better than the remake.
Struggling to keep to your monthly data limit? Expect things to get a little tougher, as new research shows we will be consuming a whopping 98 GB of data every month by 2025.
Recent research shows that all social media users can be placed into one of four categories – the Geek, the Lurker, the Victim or the Internet Celebrity. Which one are you?
After what seemed like 25 years, January is finally over. So in this week's episode of Learn Something, we're kicking off February with a bunch of weirdly random facts - including the Cookie Monster's real name...
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.