LG have just announced a smart fridge at IFA in Berlin – integrating Windows 10 into a touchscreen panel on the door… Seems like after 5 years, tech companies have not learnt the real lesson about innovation.
You may have seen me get irate about this before – Samsung’s Galaxy Camera way back in 2012, for example – but the big guys really don’t seem to get it, so I will make it simple.
Innovation is not just bolting a computer onto something.
A product is not only defined by what it has but what it doesn’t have – and giving people the opportunity to browse the web and even create word documents on their fridge door is one of the most pointless ideas I’ve ever heard.
And don’t blame my old age on this. Blame the fact that chances are you will forget about it completely in the face of using…oh, I don’t know… A laptop? A tablet? A smartphone?
I get it, though – stuff like this works well on a product spec sheet in your local Currys PC World. However, even though new technology trains people to new forms of interaction, using your Fridge as a computer will never be one of those new trained interactions.
So in the pissing contest of pointless features, it seems that LG pips the post this time, but enough is enough. I’ve rallied against this needlessness for nearly five years and nothing is being done.
Please preserve the focus of your products, and use technology to enhance that – don’t just tack it on for the sake of it being there.
Because in the end, you’re hurting the smaller but more important innovations of your products. The sticky timers you can attach to products in the fridge, so you can see when they go out of date is a lifesaver, which will be lost in the noise.
Focus first – you’ll win me and many more people back.
In a world of ugly fitness trackers, can the Misfit Phase back up its seriously good looks with the capability to track your daily life goals? Find out in my review...
Ten years on from the original, Apple announced three phones - iPhone 8, iPhone 8 Plus and iPhone X. Which one should you buy?
After ten years of iPhone, Apple is set to take the biggest leap forward in design, specs and price. Here are eight of the rumours that I’m pretty sure will be reality.
So you’ve made the decision to jump into the world of PC gaming… You’ve made the right call, but it’s dangerous to go alone – take this guide to spec your monster for play through perfection!
It looks like I ruffled some feathers with my previous post about why people should just let the headphone jack die - with many of you voicing your own opinions in the comments. This has been a great dialogue to see, and I've picked some to respond to.
Can we please just realise that the headphone jack is outdated and should have been killed off a while ago?
As a human, you will experience highs and lows in life – success, failure, love, loss and much more. How do we cope with turbulent times? Well, let me be the one to say the answer is not inspirational memes.
Watching one YouTuber react to Jake Paul and his dad taking part in kissing competition by kissing the same 18-year-old girl made me realise one thing – YouTube is fucked beyond repair.
Radio listeners are dropping off a cliff, and it’s obvious the world is turning to podcasting for their audio-based entertainment – the democratising platform that is slowly (but surely) being led by Anchor.
Self-driving cars are the future, but are humans ready for them? The answer is a resounding “no,” and you shouldn’t expect to see them for a long time…
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.