LG have just announced a smart fridge at IFA in Berlin – integrating Windows 10 into a touchscreen panel on the door… Seems like after 5 years, tech companies have not learnt the real lesson about innovation.
You may have seen me get irate about this before – Samsung’s Galaxy Camera way back in 2012, for example – but the big guys really don’t seem to get it, so I will make it simple.
Innovation is not just bolting a computer onto something.
A product is not only defined by what it has but what it doesn’t have – and giving people the opportunity to browse the web and even create word documents on their fridge door is one of the most pointless ideas I’ve ever heard.
And don’t blame my old age on this. Blame the fact that chances are you will forget about it completely in the face of using…oh, I don’t know… A laptop? A tablet? A smartphone?
I get it, though – stuff like this works well on a product spec sheet in your local Currys PC World. However, even though new technology trains people to new forms of interaction, using your Fridge as a computer will never be one of those new trained interactions.
So in the pissing contest of pointless features, it seems that LG pips the post this time, but enough is enough. I’ve rallied against this needlessness for nearly five years and nothing is being done.
Please preserve the focus of your products, and use technology to enhance that – don’t just tack it on for the sake of it being there.
Because in the end, you’re hurting the smaller but more important innovations of your products. The sticky timers you can attach to products in the fridge, so you can see when they go out of date is a lifesaver, which will be lost in the noise.
Focus first – you’ll win me and many more people back.
In this week’s episode of Learn Something, we open the history books and find 10 little-known technology firsts. I guarantee these will surprise you!
The Emotion Engineer is back tonight at 5pm GMT - playing SSX 3 on PlayStation 2 to a sweet 00s Emo soundtrack, as requested by one lovely Twitch viewer.
Blue Monday is not a thing – your mental health is important every day. PR campaigns that suggest it's OK to feel down one day in January don’t help, so here are my own ways to support my mental state.
Facebook’s plans to change how the news feed works, making businesses, brands and media posts less visible, are a mixed bag of good and bad news.
In this week’s episode of the top 100 ranking podcast Learn Something… Robot strippers, voice-enabled smart toilets and other super strange gadgets shown at CES 2018.
Watch the first every Emotion Engineer stream on Twitch - the channel dedicated to PlayStation 2 gaming - live today at 5pm GMT.
When it comes to weird technology, Consumer Electronics Show is the place for it. Here are the 10 weirdest from CES 2018.
CES 2018 is here and I got the chance to sit down with Steve Koenig - Senior Director of market research at the Consumer Technology Association, to find out the future of gadgets…
In this week’s episode of the top 100 ranking Learn Something podcast - CES 2018 and the future of consumer technology.
Logan Paul’s disgusting video showing a suicide victim shows 2018 is a year YouTube needs to change or risk (ironically) killing itself.
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.