The Buzzword Of CES 2017 Is "Millennial." What The Hell Is A Millennial Anyway?
During the first day of CES 2017 announcements, the word "millennial" was used 32 times. It's fair to say this is quickly becoming the buzzword of this year's show, but does anybody even know what it means?
Most mentions of the word come with sweeping declarations and assumptions of millennial behaviour, with supporting so-called market research and lifestyle footage of young people loving life in the most Instagrammable way possible.
I do, however, have one piece of bad news for these companies, though - including Chrysler with their Portal concept car and Huawei's new Honor 6X smartphone... Their assumptions of how we millennials live life are rather wrong.
Otherwise known as Generation Y, Echo Boomers or (more strangely) the Peter Pan Generation, millennials are people entering young adulthood during the 2000s - born from the late 80s onwards.
Most of us don't overshare on social media, and we don't live life like an episode of Skins or a generic summer club tune music video either. We don't want a car that looks like it's straight out of Demolition Man, and we can see through a poor attempt to brand a generic phone as "for the young people."
Many don't care whether their coffee is organic or free trade, and they don't have a favourite craft beer either.
We don't speak entirely in emojis and, rather adversely, we are immediately turned off by the mention of "millennial," because it comes from what market research and a boardroom dictates to us.
Treat us like human beings, companies. Much like you did with Gen-Xers, don't build for just one God awful stereotype of millennial that you all seem to have grabbed. Give us a clean slate of a gadget and allow us to add our own personality.
How hard can it be?
Meet Nerial, the team behind royalty-meets-tinder mobile game ‘Reigns’ in an exclusive interview with New Rising Media.
New Rising Media is in the UK Blog Awards 2019 - if you love what I do, it would mean the world to me if you voted!
Turns out the Influencer Marketing bubble will burst soon, as their posts, for what they cost, perform terribly. Now I wonder why…
Battlefield returns to its World War Two roots, but is it better than ever? Find out in my review for Stuff Magazine.
11-11: Memories Retold is Aardman’s first major game - a gripping World War 1 story released for the centenary of Armistice Day.
While we worry cybercriminals may be able to hack the human brain at some point far in the future, turns out the basic tech to do so exists today… Yikes.
Looking for a new racing game that throws realism out the window in exchange for fun? Let’s see if GRIP: Combat Racing fits the bill.
Horror movies are one thing, but here are ten non-horror films that unexpectedly scare the living bejesus out of you.
Gaming with colour blindness is a bigger problem than you may think, so what are developers doing to help?
Does the gameplay of Reigns fit with the Game of Thrones lore, to make an addictive mobile game? Find out in my review…