Snapchat story clones are cropping up everywhere in Facebook-owned apps and it’s not necessary. Would you ever want to post the same story across four different platforms? Or course not.
Instagram stories are fine – the sole focus on imagery makes this platform perfect for rapid visual storytelling. But Facebook’s Messenger Day? WhatsApp Status? This is getting a little silly now…
Just stop and take a breather for a second. Pop the kettle on, have a cuppa tea (not too milky) and take stock of why you’re making all the wrong moves here in an attempt to move quickly with the times:
1. Text-based platforms don’t tell good stories
I get your hastily processed thought here – “it’s worked on one platform, so why can’t it work on another?” With that in mind, you expand this mindset to Facebook Messenger and WhatsApp.
However, you’ve elected to do this with two text-based platforms where image content is secondary. It’s just not how anyone will logically use these platforms.
Every app doesn’t need to be a Swiss Army Knife of social interactions… Just stick to what each you’re good at and build on that.
And maybe this is Facebook’s attempt to devalue the core features of Snapchat by putting them everywhere, rather than compete directly. But you should know by now from the multitude of companies who have fallen victim to user-vitriol that underhanded corporate tricks don’t go unnoticed.
2. Snapchat’s audience aren’t very interested in Facebook
Without a doubt, Snapchat’s biggest audience is amongst 12-24-year-olds, who have been trained through regular app usage to post 8,000 snaps every second. Instagram fits more logically into this visual-based audience’s psyche, making a storytelling platform on here ideal.
Facebook is an entirely different beast that doesn’t reward this level of millennial narcissism – with features that attract older audiences. Text-based advancements in Messenger have become useful over time, and WhatsApp’s persistence as a ‘tool’ over a content-based app still makes it one of the best platforms to date.
But adding features that will attract the younger crowd do not make a platform they deem to be unnecessary or “boring” any more attractive. They already have their social status within Snapchat and don’t want to spend their time sharing the same story across four different apps.
We’re all for positive user experiences, right? Well, let the idea of opening three different apps, taking three separate pictures and decorating them three times over, just to share on each network sink in for a second. This is not user-intuitive, it’s user-hostile.
Just stop it, Facebook. You already have one good Snapchat story clone – please just let the rest of your apps stick to what they are good at.
Facebook Stories are now a thing. This is getting ridiculous.
In a complete flip-flop from saying they had “no impact” on the 2016 election, Facebook has finally admitted that social media is bad for democracy - surprising absolutely nobody.
KODAKCoin got me thinking - have many other companies pivoted to the blockchain business? Turns out, there are a lot of them from iced tea to burgers, and you could be unknowingly living a cryptocurrency life.
In this week’s episode of Learn Something, we open the history books and find 10 little-known technology firsts. I guarantee these will surprise you!
The Emotion Engineer is back tonight at 5pm GMT - playing SSX 3 on PlayStation 2 to a sweet 00s Emo soundtrack, as requested by one lovely Twitch viewer.
Blue Monday is not a thing – your mental health is important every day. PR campaigns that suggest it's OK to feel down one day in January don’t help, so here are my own ways to support my mental state.
Facebook’s plans to change how the news feed works, making businesses, brands and media posts less visible, are a mixed bag of good and bad news.
In this week’s episode of the top 100 ranking podcast Learn Something… Robot strippers, voice-enabled smart toilets and other super strange gadgets shown at CES 2018.
Watch the first every Emotion Engineer stream on Twitch - the channel dedicated to PlayStation 2 gaming - live today at 5pm GMT.
When it comes to weird technology, Consumer Electronics Show is the place for it. Here are the 10 weirdest from CES 2018.
CES 2018 is here and I got the chance to sit down with Steve Koenig - Senior Director of market research at the Consumer Technology Association, to find out the future of gadgets…
I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.