Seriously, Screw Black Friday

If you’re looking for Black Friday offers, hopefully the title of this blog is enough warning that you won’t find any - rather the opposite.

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Black Friday deals reached a point of saturation years ago, but now they’re just a bit silly. Granted, they work. In every business I’ve worked for, there has been a marked increase in sales - a handy system for clearing out some of the excess stock for slightly lower prices.

But now, those supposed jaw-dropping discounts aren’t really discounts at all. They’re excuses for companies to increase prices year round and reduce to what is a normal RRP.

Example: PS Plus. £39.99 is the absolute maximum anyone should be prepared to spend on year round access to multiplayer gaming. But now, that’s the discount price, as they upped it to £50.

And it doesn’t even have to be prices increased slightly to make the norm a reduction, it’s also just in general that recent discounts are just a bit naff. £40 off a Google Pixel 3? Red Dead Redemption 2 for…exactly the same price as before? Come on.

Humourously, Activision showed their hand too early with a heavily reduced copy of Call of Duty: Black Ops 4 - showing the reality of what video game pricing could be without the cruel world of inflation.

But yet, I know we’ll buy it all (I know I’ll probably get a Nintendo Switch), because it’s cheaper and why shouldn’t you?

I don’t blame anyone for taking advantage of saving a crucial few pounds, but surely we can all come to an agreement that Black Friday is not about companies offering huge discounts on their stuff. It’s an excuse for said companies to set a higher RRP on said stuff and present what would be a “normal price” as a huge discount.

Search your feelings. You know it to be true.

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