In my field of work you become aware to many different guides from many different people about the prominent rise of their clients' brands on social media.  In fact, this field has become clustered with too many different programs, using various marketing buzz words and abbreviations to the point that the underlying concept has indeed been buried.  

As a person who has delved into this sector since a dissertation into the area that cracked the University board's metaphorical monacles in a wake-up call to the presence of this critical asset in today's online space, I've become aware of one thing.  These books and guides are over-complicating what is needed, hiding the solution and are, therefore, incorrect.  Allow me to throw in my two cents of simplification into this predicament.