Posts tagged Profiling
Facebook 'Likes' Can Reveal Your Personality In Great Detail

Researchers at Cambridge University have discovered that users' Facebook 'Likes' can accurately predict private personality traits, including sexual orientation, religious beliefs and intelligence.

Published in the journal Proceedings of the National Academy of Sciences, the team used a set of algorithms on 58,000 volunteers to predict religion, politics, race and sexual orientation.  The eerily accurate personality profiles made should "ring alarm bells" for users, privacy campaigners said.

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