The BBC has become iconic in British culture and worldwide media. To celebrate over 90 years of innovation, they have launched a new campaign telling the story of broadcasting, engineering and technological progress since 1922.
The 60-second launch film shows a timeline throughout the Beeb's broadcasting history, using archive footage of highlight significant milestones and moments in television. Combine this with a mixture of animation techniques and an original musical composition formed from non-instrumental sounds, including finger-tapping, footsteps, heavy-breathing & singing, and you have something that sums up the corporation rather nicely.
"The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…'where next?'" Philip Almond, Director of Marketing and Audiences said.