UK ISPs Told Adverts Need To Feature Clearer Pricing
If you live in the UK, chances are you've seen Broadband internet advertised for a small amount per month, followed by the smallest text highlighting the monthly line charge of £12.99. This is a clear deception, and the Advertising Standards Authority (ASA) agrees. New guidelines have been set up to stop ISPs hiding their service and line costs.
This action comes after a study by communications watchdog Ofcom, which found that 81% of people were unable to correctly calculate the total cost of their broadband contract when asked. Plus nearly two-thirds couldn't keep track of one-off and on-going costs after the set introductory period expires. A grand total of 4.3 million Brits are thought to not know the real cost of their broadband.
From May 30th, that won't be the case anymore. ASA will ask providers such as BT, Virgin Media and Sky, to bundle all the costs (line rental fees, set up costs and the monthly price) are included in one monthly price. Of course, the ASA can only suggest, but if companies don't abide they will risk breaking the UK advertising code.
What does my Dad - a car industry veteran - think to what was on show in the Future Lab at Goodwood Festival of Speed?
A social life? What’s one of those? All I see is Prime Day deals…
It may not be easy to see it right now, but the future will be better than you fear.
Looking for a budget phone that doesn’t compromise on specs? Here are the best contract deals under £20 per month.
Looking for a new vacuum cleaner? Here’s why the G-Tech Pro K9 is a serious contender.
The Huawei P30 Pro is up for pre-order, and there are plenty of cracking deals to grab.
The Huawei P30 is available for pre-order and there are some amazing deals to be had…
Fully-featured gaming headphones for a fraction of the price.
Smartphone cameras have dramatically impacted the way people take pictures. Not too long ago, if you wanted to document an experience in your life, you had to have a camera on you, have film loaded up, and snap your picture knowing you’ll be waiting several weeks before you can even see the results.
The Skullcandy Crusher 360 headphones are good, but are they $300 good? Find out in my review…