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iPad 3 Vs. iPad 4. What's Changed Exactly?

 

Last night must have been a bit of a blur for Apple fans the world over. Not only did Tim Cook and co. take to the stage to unveil the long-mooted iPad Mini, but the company revealed new upgrades to the iMac (calling it “the most beautiful iMac we have ever made”), Mac Mini and lifted the curtains on a 13-inch ‘Retina’ MacBook Pro. But there was yet one more announcement, and that was for the iPad 4.

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iPad Mini Announced

After years of rumours, Phil Schiller has taken to the stage again at the California Theatre and announced the iPad Mini, officially entering the Cupertino-based company into direct competition with Google and Amazon this holiday season.

 

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‘iPad Mini’ And 4G iPad 3 Rumoured To Be Announced Within Days

“7-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. They are going to be DOA [Dead On Arrival].” So said ex-Apple CEO Steve Jobs during an Apple earnings call in October 2010, resolutely shunning any idea that the so-influential tech giant would follow suit of its competitors and opt for a smaller-sized tablet.

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Apple Becomes Most Valuable Company Of All-Time

 

It was a while coming, but today Apple finally overtook the record set by Microsoft in 1999 as the most valuable publicly traded company of all time - topping $622 billion in market capitalisation compared to the $618.9 billion boasted by Microsoft back in the day – even as we continue to await the long-gestating iPhone 5 and rumoured 7” iPad Mini.

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Why The Smaller iPad Was A No-Show

Apple's 'New iPad' launch event largely went as rumors predicted, with one glaring exception. The smaller iPad anticipated by many, including the normally rock solid Wall Street Journal, was missing in action. So what happened? There's been too much buzz around a lilliputian iPad for too long to presume Apple has not at least thought about it.  

 

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