We've all been in that position as socially awkward individuals: wanting to win in the social setting by caving into what the majority think instead of sticking out like a metaphorical sore thumb.  But what biological process occur to get to this decision of keeping to the codes and conventions.  It turns into an infograph-ad for One block off the grid's solar energy plans; but it also pushes across the science of peer pressure in social norm marketing: breaking the pseudo-norms, being the individual or the aforementioned metaphorical sore thumb is what we like.  Our infographic of the day.