Kanye West launches design company, tweets to 'pick up where Steve Jobs left off'

Kanye West stormed Twitter late on Wednesday night and early today, writing 86 tweets discussing fashion, his late mother and announcing his new company "DONDA."

He wanted to let Steve Jobs finish; but he's planning to make the greatest production and design company of all time, as he tweets to continue work in the same vein as the late Apple CEO.

We can collectively effect the world trough design. We need to pick up where steve jobs left off

Kanye has said he is looking for “a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts … app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist … doctors, scientist, teachers.”

Immediately after he began describing this company, his fans and observers turned DONDA into a worldwide trending topic, named after his mother who died in 2007 after cosmetic surgery.  He continues his insight:

DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...


We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.

Some Twitter users found his revelations inspiring while others questioned whether West was intoxicated or on drugs. Midway through his story time that started around 11 p.m. ET, West paused to address his fast-paced tweeting, saying “This is just a train of thought .. but figure it’s better to read than trained thoughts.”

West then told fans who "would like to reach out" to contact him on contactDONDA@gmail.com.  Some found his stream of tweets fascinating, whereas others question whether this insight was actually real or not, due to it's off-founded immediacy and this train of thought being completely out of nowhere.  But Kanye had something to say about that too:

This is just a train of thought .. but figure it’s better to read than trained thoughts.

Let's see what happens.

Source: @Kanyewest (Twitter)