We knew it'd break records, AT&T confirmed as much earlier today, but even so we weren't quite ready for the frankly astounding sales figures Apple quotes the iPhone 5 took within its first 24 hours up for pre-order.
Going on sale at midnight on Friday, Silicon Valley time, or 8am on our own fair shores in Britain, the Apple Store itself ran out of initial iPhone 5 stock just hours later. Dispatch estimates were later adjusted accordingly, with many customers now facing delays, and soon it all became a little clearer; Apple, once again, could not cope with the demand for its latest product.
For once, it wasn't a failing on its own part. Apple itself has now said the demand and customer response towards iPhone 5 has been “phenomenal” and has said over two million orders for the new handset were placed within the first 24 hours on public sale. “iPhone 5 pre-orders have shattered the previous record held by iPhone 4S,” said Phil Schiller, Apple's marketing chief.
We hope you enjoyed your time atop top-selling lists, Samsung Galaxy S3, your time is almost surely up.
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I am the Founder and Editor-in-chief of New Rising Media. You can follow me on Twitter @MrJasonEngland.