Microsoft made a fantastic commercial recently for Forza Motorsport 4 with Jeremy Clarkson; but Sony have stepped up the game with what is the fantastic amalgamation of the individual defining his own adventure through video games.  With references to many PS3 titles at every corner (not done in a tacky fashion), this has instantly become a testament not just to Sony's following; but with over 8,000,000 views, to gamers in general.  Kudos to Sony marketing.