Aaron Sorkin’s Steve Jobs Biopic To Feature Just Three, 30 Min Scenes
You have to admire the ballsiness if nothing else, as screenwriter of The Social Network and The Newsroom creator Aaron Sorkin has revealed his intentions to structure the much-anticipated Steve Jobs biopic on top of just three 30-minute scenes, presented in real-time, at key Apple product launches.
Apple Brand Loyalty Is Declining, Study Shows
An annual study conducted by Strategy Analytics has found that customer loyalty to technology superpower Apple has been found lacking, with the research highlighting a definite drop in the percentage of consumers likely to opt for a new model of the iPhone in the future.
Forget The iPhone 5 For A Moment, New Touch And Nano Detailed
The iPhone 5 will quite rightly take the lion's share of coverage from Apple's feverishly-anticipated conference earlier today, but that isn't all that is new.
How Tech Companies Are Turning Planned Obsolescence Into Planned Success
Planned obsolescence is far from a new idea in the world of consumer electronics – GM Motors were the first to introduce it to us in the 1920s, home-owners have been cursing the life-cycle of their washing machines ever since – but it’s becoming ever more of a distraction, at least for myself, where yearly release schedules contradict the hyperbole that works its way around the tech world, immediately following a press conference for the next big thing. Technology is no longer built to last.
After five years, Apple recalls 1st gen iPod nano
So you know that plastic iPod Nano you probably have stashed away in a drawer somewhere? Maybe it's buried on a shelf somewhere or underneath the bed (that's where I found mine). Turns out they could pose a fire hazard, and Apple want to replace it for you, for free.